Meet The Team

Mitch Bloom

President & CEO

Mitch Bloom started his career with a degree in science as a mechanical engineer. He holds one U.S. patent and contributed to multiple other patents in the design of consumer electronics. He then built a successful career in software development and sales, traveling extensively as a sales consultant. He lived in Asia for 2 years and has traveled to 15 different countries working in 11 different languages.

Mitch is driven by a passion for physical fitness, health and wellness. Ten years ago, he discovered spray tanning as the perfect avenue for this passion. After all, what other service can deliver a faster, more dramatic, non-surgical way to look 5 years younger and 5 pounds lighter? And it's not just the physical change—it's the mental confidence that comes with it. Mitch was excited to have the opportunity to build Aviva Labs as a health and wellness company to deliver confidence to millions of people worldwide.

Mitch also had a vision of a company where its clients not only love the products…but they also love the company. This requires doing the right thing day in and day out, open and honest communication, exceptional service, and the best education to help customers earn and keep more business and make more money. It has worked! Just ask Aviva Labs clients and you will hear their love for the company in their testimonials.

In his spare time, Mitch enjoys competing in CrossFit strength training, indoor soccer, and Tough Mudder military-style obstacle course races.


Research & Development Director

R.G. runs the Research & Development division of Aviva Labs. He provides the manufacturing expertise based on his Six Sigma and Kaizen certifications to ensure Aviva Labs products are manufactured to the strictest performance and quality specifications. In conjunction with President Mitch Bloom, each new product is meticulously formulated and painstakingly documented under R.G.'s guidance. R.G.'s responsibility also includes production, shipping, and procurement.

R.G. is one of the company's secret weapons, bringing years of manfuacturing expertise to help make Aviva Labs products the best on the planet. To protect our intellectual property, we never publish photos or let him attend public events. (We have a security detail so he won't get kidnapped for his exceptional brain!)

You'll often find R.G spending time in the lab tinkering with new ingredients, formulas and ideas to see what he can create.

Brian Petersen

National Business Director

Brian Petersen serves as Aviva Labs' National Business Director. Brian has over 10 years' experience in sales management and business development. Originally a computer engineer, he realized that he enjoyed working with people rather than machines. “I jumped into the people business and never looked back.”

He regularly consults with established spray tanning business owners on how best to increase the profitability of their business. He also teaches new business owners at Aviva's Spray Tan Training Academy business-building and marketing techniques to jump-start their success.

In his spare time, Brian enjoys spending time with his family, CrossFit workouts and camping.

Drew Warner

Customer Service Manager

Drew Warner is our Customer Service Manager. In addition to leading our world-class customer service department, Drew is a master of writing. No, literally! He is working on a Master's Degree in English literature.

About Aviva Labs

Hi, I'm Mitch, Founder and CEO here at Aviva Labs Natural Spray Tanning.

It all started out almost a decade ago…a Ph.D. in biochemistry, a medical doctor, and myself, a businessman with a science degree and a dream. Our dream was to create a health and wellness company with exceptional products that change people's lives.

Of course with any new adventure, you are sure to run into some interesting and unforeseen obstacles. For one, we may have been great businessmen and scientists, but we certainly were not the best artists. Our original labels looked like something that belonged in a doctor's office or in a chemistry lab somewhere.

Considering that it was designed in our parent company's biotech lab surrounded by test tubes and medical equipment, I guess it makes sense.

Silly labels aside, I will never forget the day we sold our first bottle of solution to a client! It was a great day full of overwhelming excitement, anticipation and celebration. However, I can tell you that not all feelings were of jubilation. There were plenty of the fears, uncertainties and doubts that most business owners face at the beginning. So I did the only thing I could think of. I shook them off and labored on, in what has become the most challenging but fun adventure of my life.

I'm also certain my fellow business owners can relate to late nights, long 7-day workweeks, and hours of brainstorming sessions. I did my share of lengthy travel and tradeshows. Labeling and filling millions of bottles. Loading and unloading pallets of supplies loads of cardboard boxes. Washing pitchers, mixing tubes, graduated cylinders, flasks and beakers. And washing again, and again, and again.

But the word spread quickly that our sunless solutions were unlike anything else on the market. Better, faster drying, no smell, longer lasting, more even fading. Customers started reporting that their business doubled almost immediately after switching to Aviva Labs. And the world discovered us. Orders came in from France, Australia, Germany, South Africa,…and countries I had to look on the map to find. As the business grew and grew, orders became larger and larger.

We started producing videos to help our clients grow their business, and opened the industry's first spray tan academy.

These long nights have paid of and resulted in wonderful success. I can proudly tell you that Aviva Labs products are not only a favorite of US residents, they are now a favorite to spray tanning clients in over 110 countries worldwide! They have even been selected for use at the Emmy Awards, Dancing with the Stars Australia, The Academy Awards, The Sundance Film Festival, this year's Miss World Canada and many other events. We have also won Skin Inc. Magazine's Best of the Best Award two years in a row and have been featured in hundreds of magazines.

I look forward to continuing our amazing growth. However, I couldn't have accomplished this without my terrific, dedicated employees and our loyal clients. Each and every one of you has been a tremendous part of the success at Aviva Labs. I sincerely thank you for your continued business and I promise to continue giving you the support you have grown to love from the Aviva Labs team for years to come.

In parting, I'd like to say that when I think back over all the great memories since the day we sold the first bottle, I realize I have learned two very important things.

One, when you have a dream, work hard, never give up, and you will achieve it. And two, don't ever let the chemist design your label.

Thank you for being a part of the Aviva Labs family.

Mitch Bloom

Founder and CEO

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