The Academy
What the Academy Promises to You
At the Aviva Labs Health & Wellness Academy, our educational formats aren’t created to just meet expectations, they are designed to exceed them and deliver on the same brand promise that all Aviva Labs products have: that of change….innovation. We believe in abolishing and destroying the existing educational standard found in the beauty industry, and redefining the idea of education as a journey in learning. Already all over the world the traditional rules of education and the “old school” images of dusty chalkboards, uncomfortable desks in neat, orderly rows and boring drab décor are becoming antiquated. Education today must be fun, comfortable and relevant and serve the needs of the 21st century in a world of fast-changing technologies and increasing social interaction in a virtual world.
Our training academy is not about endless PowerPoints and boring product demonstrations…we’ve created an atmosphere in which ideas are shared, knowledge is exchanged and individuals acquire the tools to transform their business dreams into reality.
A Word from Mitch Bloom:
“Our industry has seen such remarkable change over the past decade and the entire model of manufacturer, distributor, salon & spa to consumer is evolving. Manufacturers throughout the world have done a terrible job at partnering with our salon and spa customers. Manufacturers typically try to sell to salons and spas as much as possible without first finding out what their needs are. We believe a real partnership entails helping our salon and spa customers grow their business, achieve greater profits and increase client satisfaction. This true partnership takes hard work…it takes ongoing learning, determination, an inherent sense of trust, and mutual respect for each other. On the road meeting with owners I’ve seen so much frustration, confusion and even anger with manufacturers. They all ask me, “How can I make more money?”, “What do I do?”, and “I’ve got these great products but I’m not sure we’re using them in the best fashion.” They are creative, brilliant people but they lack the tools to transform their business. Do you know what I tell them? Education.”
Manufacturers typically try to sell to salons and spas as much as possible without first finding out what their needs are. We believe a real partnership entails helping our salon and spa customers grow their business, achieve greater profits and increase client satisfaction.
A Word from Kenneth Vigue
“I love the beauty industry because it is always changing, evolving. Education is the key to keeping up with the trends and giving your clients the exceptional service that they expect. If you are going to stay one step ahead of your competition you need knowledge…and knowledge is a never ending pursuit. I learn from estheticians and service providers every day, I listen, learn and adapt and then share that information with other. Additionally, I don’t believe in a “preach and write” philosophy in the curriculumn we’vedeveloped here, rather a more engaged and interactive learning experience…the theory of which is designed to touch the hot button for any type of learner. In the courses we teach here we all work together and you take away techniques, benefits and knowledge that last throughout your entire career in the beauty industry. When I teach a class, I want you to understand how not just to deliver a serivce, but a to capture a life-long new client because of your service.”
Additionally, I don’t believe in a “preach and write” philosophy in the curriculum we’ve developed here, rather a more engaged and interactive learning experience…the theory of which is designed to touch the hot button for any type of learner.
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