Aviva Labs Joins Forces with Me. by Maurice Meade to Promote Healthy, Safe Tans 'Indoor Beach' Promotes Healthy 'UV-Free' Tans
Aviva Labs has joined forces with Me. by Maurice Meade, a concept salon in Perth to promote that healthy and safe tans do in fact come from indoors through the use of spray tanning. The Spray Tanning industry has grown over 490% in the past five years due to growing discomfort with exposure to harmful UV rays through sun baking and solarium use. The 'Inside Beach' promotion included the setup of a beach — inside the shopping center, giving away free spray tans to all customers.
The fun-loving campaign demonstrated that healthy 'UV-free' tans do come from indoors. The 'Inside Beach' proved successful and both brands are excited about the joint venture.
Mitch Bloom, Founder and President of Aviva Labs, says “The Aviva products offer the highest quality spray tan solutions that delivers beautiful, healthy, natural-looking tans — perfect to promote UV-free tanning, and be the number one choice of tan for Maurice Meade salons”.
About Me. by Maurice Meade
Me. is the brainchild of Perth icon and one of Australia's most respected names in hair, Maurice Meade. The first ever concept salon offering a multitude of beauty services including tanning is now open at Claremont Quarter Shopping Centre, in Perth.
Me. by Maurice Meade is a directional style lounge devoted to making you look & feel your best in one convenient salon appointment. The brainchild of Perth icon & Australia's most renowned name in hair, Maurice Meade, Me. offers a collection of services from hair coloring & creative styling, luxurious hair spa ritual treatments, spray tanning, manicures & pedicures, to professional make-up, eyelash extensions & facial waxing & tinting.