USPS Shipping Now Available! Same-Day Shipping Cut Off is 10AM (EST) 
FREE GUIDE–How to start a spray tanning business
1. Read This First!
Chapter 1. Read This FIRST!
Dear future spray tanning rockstar,
You’re here because you’re serious about doing things RIGHT. You’re going to introduce spray tanning services into your spa and you want to be the BEST. Success is the only option you’ll accept. You shouldn’t have to settle for anything else. To get this right, it’s crucial to have a plan. A plan that works. When you have an easy plan with the right steps, factors like smarts or luck really don’t matter. You just work your plan step by step, putting in your ambition & energy and success is the result.
Think about the last service you added to your spa menu. You likely went through some painful trial-and-error to figure out how to integrate the services, introduce them to your clients, get your team trained, and start turning a profit. We call this the hard way. But you don’t have to. Because we’ve made it EASY for you.
By the time you finish reading your copy of this guide, you’ll be armed with the checklists & questions that will reveal the missing business secrets that the people doing 100 spray tans per week know, but that you’ll never find online or on YouTube.
At Aviva Labs we are full of information–about anything and everything sunless!
- The sunless solutions we manufacture
- Our training in more than 20 locations across the USA & Canada
- Spray equipment & accessories
- Business & marketing help.
We are here to help, call or email us anytime!
Enjoy!
Aviva Labs
www.avivalabs.com
(781) 209-1551
2. The 6 Power Steps to Kickstart
Chapter 2. The 8 Power Steps to Kickstart a Successful Business
Great advice to launch you forward…
Every great human achievement began with an idea. Whether or not your spray tan business idea ever makes it to becoming a reality will always be the result of whether or not you ever develop enough commitment to to it.
You are much more likely to strongly commit to something if you’ve spent considerable time imagining its potential positive impact on you.
Great advice to launch you forward…
People are quick to judge change of any kind, and even quicker to cast doubt and be skeptical. Even when you’re trying to better yourself.
So be firm in your commitment to improve your life. This is an opportunity for you to take your life to a whole new level of financial independence and satisfaction.
Tune out the naysayers. Instead focus your energy on the positive beliefs and invest your time in building a plan for success. Then prove it to the people who doubted you by demonstrating your success in just a few short weeks!
Great advice to launch you forward…
Many beginners believe they can simply watch a few YouTube spray technique videos, pour solution in their spray gun, and make a six-figure income.
That couldn’t be more wrong. But the good news is that YOU AREN’T GOING TO MAKE THAT MISTAKE! Because this guide reveals the BEST way, the RIGHT way–perfect for you.
The REAL MONEY comes from running a proper business, not from artistic spraying. In fact, a good your spray tan technique can’t make a bad business work at all.
The reality is…the right training is the only sure-fire way to success.
There are many things one should know before their training at the launch of their business and plenty to learn as the business grows.
When choosing a training look for a program that:
- Is more than just an online program
- Is more than just a hands-on class
- Has a program that covers before during and after you launch
- Provides additional advanced learning
- Offers exceptional support every point of your journey
Great advice to launch you forward…
Your mind and body are designed to bring you where you want to be. If you don’t have a clearly defined plan, you make it much harder for your mind to take you where you want to go.
- Imagine what it is you truly want
- Envision what it will feel like
- Focus on your goals
- Find out what needs to happen with tasks
- Make sure you know why you need to do them
Great advice to launch you forward…
Your goals should follow a protocol to ensure success- use the S.M.A.R.T. system:
- Specific–step by step details
- Measurable–easy to tell if you’ve accomplished or not
- Attainable–must be possible, within reach
- Relevant–only set important goals
- Time Bound–set with a deadline
Our 101 training will help you get started!
Great advice to launch you forward…
Identity is more than your business name. It is how people will remember you. Your brand calls out to the world for clients who have the same beliefs, ideals, interests, and who will form an emotional bond with you.
- People remember things that elicit the most emotions.
- Make sure to first identify how you want your customers to feel and create your colors images and words your brand identity around that.
- This ensures your brand delivers to your clients the belief that buying your services will make THEM feel good.
Great advice to launch you forward…
If you sold bathing suits, you likely wouldn’t open a store next to a ski resort and promote your clothing to the skiers.
- First identify WHO you are looking for
- Then you can find out WHERE they are at
- Then form a plan on HOW to market to them
Our 101 training will help you get started!
Great advice to launch you forward…
You want to spread the word far and wide that your business is around — market everywhere!
- Local business
- Snapchat
3. Start your business RIGHT
Chapter 3. Start your business RIGHT—avoid the Top 6 mistakes made by untrained beginners
Why it’s important…
Sure you can learn to cook eggs Benedict or sew a pillow on YouTube. But learning how to run a successful business can be risky. The internet is full of self-proclaimed “celebrity spray tanners” and “experts” who show techniques the wrong way, leaving their clients dripping wet with solution.
How to avoid this mistake:
The single biggest mistake is saving a little money on training by trying to “go it alone” and “figure it out yourself”. There are so many facets to running a business that you don’t yet know about and that YouTube videos don’t discuss. Find a proven training program that teaches you everything you need to know.
Why it’s important…
Some trainers are just people who own a spray tanning business and took years to become successful, and now they’re teaching you that same slow system. Or they were just lucky, and they’re now selling their business system to you but it’s not actually proven or repeatable.
How to avoid this mistake:
You don’t want to take chances. But how do you know who to trust? Look for for the respected training companies who’ve been in business the longest, taught thousands of students, and talk to them live (don’t just trust their website) to find out what you’re really going to learn.
See Chapter 5 below to help you figure out which training program is right for you.
Why it’s important…
Hey, we all want to save money! And there’s no point in spending more than you have to. But there’s a huge difference between that or buying something so cheap that it breaks or doesn’t work well and now you’re spending even more money, time, and frustration replacing it.
How to avoid this mistake:
Don’t buy off eBay or Amazon with no support or warranty. Don’t settle for any spray equipment with less than a 24 month warranty. Read more in Chapter 6 to discover the right way to buy spray equipment.
Why it’s important…
Not understanding how you are going to be different. It’s a competitive world, and there are probably already at least a couple of spray tanning businesses in your area.
How to avoid this mistake:
That being said, it’s really easy to differentiate yourself with the right guidance, by asking the right questions. Look for training that will help you figure out what your unique differentiation will be.
Why it’s important…
Running your own business is a challenge. And sometimes it feels lonely at the top. There will be times when you need someone to talk to. You want advice. You want help figuring out the right solution to use on a client. You want someone to help you with marketing. Who can you turn to?
How to avoid this mistake:
In times like these, you really want people VERY experienced in the spray tanning business. People with the RIGHT ANSWERS that can help you get your business to the next level. A training company with dedicated support staff who don’t just take orders, but who actually have real life experience spray tanning, training spray tanning, and supporting spray tanning businesses. Also, you need a responsive company—one that actually answers their phone, responds to texts, replies to emails.
See Chapter 5 below to help you figure out which training program is right for you.
Why it’s important…
Aren’t all spray tanning solutions basically the same? Don’t they just turn you brown? How can they really be so different?
How to avoid this mistake:
Most spray tanning solutions are pretty similar. They dry in about 4-10 minutes, give you a nice color brown, and have a nice fragrance.
But—especially just starting out in business—
you need an edge,
an advantage that makes you memorable in your client’s minds.
What if…you instead use a tanning solution that dries in 15 seconds, delivers perfectly natural color, and doesn’t have any overpowering fragrance at all? You’ll have a winning combination. We’ll show you where you can find solutions like that.
4. The Top 8 Myths
Chapter 4. Discover the truth behind the top 8 misconceptions beginners have – and start way ahead of the game!
But actually…
It’s true that the investment is low and you can make your money back really quickly, in as little as 1 week! But it takes knowledge, not just spray solution or equipment. Without this knowledge, it can take months to make your money back.
Solution:
There are shortcuts that speed up your success dramatically. Understanding the ins and out of the best practices is the key to a successful enterprise work and time to build up your business. Training is a great way to discover and apply them to reach success 5-10X faster.
But actually…
The difference between success and a lack of it depends more on your desire, passion and knowledge and commitment than by any artistic ability you may or may not have. In fact, some people who came to our training with… now run some of the world’s most successful businesses.
Solution:
Your drive is just as important as your equipment and solutions.Moreover your knowledge is just as important as both of those. Seek knowledge and don’t worry about your artistry ability. Instead focus on your passion drive and finding the best products, solutions and classes.
The right training will teach you the IMPORTANT success factors, which have nothing to do with your artistic skill.
But actually…
Ever heard the phrase “Even a blind squirrel finds a nut every once in a while”? There are so many self-proclaimed “celebrity spray tanners” teaching techniques and business practices that are JUST PLAIN WRONG and that will prove disastrous to your business.
Solution:
Turn to a professional spray tanning company who does training for a living and has a proven technique and success system.
But actually…
False! No license or experience is required (except in Oregon state).
Solution:
All you need is a great, proven plan to follow and your ambition to work hard on your dream.
But actually…
While it is much harder to succeed with a poor, lower quality sunless solution, many businesses still succeed going with cheap solutions.
Solution:
While you want only the best possible solution, don’t depend solely on a great spray tan solution as your silver bullet. Learn about choosing the right solution here. You need to know the WHOLE business, so look for a training company that will show you a proven plan.
But actually…
Cheap equipment (less than $250) will wear out fast and have to be replaced quickly. Plus your business will be disrupted when the machine dies. It’s actually cheaper (and smarter!) to buy a $300 machine once than a “cheap” $200 machine twice.
Solution:
Machines under $300 usually don’t last very long.
Look for spray machines in the $300-$700 range, learn which features these machines have that the cheap machines are missing, and why this will make a difference in your business.
But actually…
- Often times it took her 7 years or more to become successful.
- She’s going to teach you her “slow” method she used to become successful.
- She likely has no support staff answering the phones who are knowledgeable about the industry and can coach you after the one-day class,
- What she teaches is likely more about technique, and less about the most important parts of running a business, like equipment, solutions, and marketing. It’s missing the big picture of success.
- Her success might just be luck or she picked a great location. Her training might not contain the real plan you need to follow to be successful in your city or town.
- She has probably taught a few dozen students, but doesn’t have the proven success you are looking for.
Solution:
- Don’t waste time with “slow methods”
- Demand full-service support after the class
- Ask if your training company offers the entire spectrum of topics you need to be successful
- Ask the training company to explain their success factors
- Find out how many students they’ve trained. A few dozen isn’t so good, A few hundred to a thousand, well they’re still experimenting. Look only for companies who’ve trained tens of thousands.
But actually…
You don’t know what you don’t know.
Imagine starting your business thinking you’re doing a good job at everything you know, but that the real things
Solution:
Hard work is always a good start, but working hard on the right things is what separates the successful from the unsuccessful.
Call us today to learn how we show you the right things to launch & grow your business fast.
5. 10 Crucial Questions to Ask
Chapter 5. The 10 crucial questions to ask to find the perfect training for you
With most training companies—because they are a one person, sole proprietor company—their training, experience, and support is very limited. This will limit your business success severely. They may have a nice-looking website, but you can’t judge their training just from some pretty pictures on their site. Instead, you understand the importance of knowing how to choose the right training company.
So how do you select the greatest source of knowledge?
We made it incredibly easy for you! This section outlines the most important things to ask the training companies before selecting training so you make a smart, informed decision.
Why it’s important…
Spray tanning has become so popular, so now even the most mediocre of spray tanners are jumping on the training bandwagon. But only those who believe 100% in their results will have the confidence to offer this promise.
The best answer to listen for:
Our Aviva training comes with a 100% money-back guarantee. We’re so sure our training will launch your successful business that we’re offering it at no risk to you. Just read several of our 5 star reviews and you’ll get a good understanding why our customers love Aviva and our training, and why you will, too!
Why it’s important…
Any spray tan training business worth their salt should be able to provide glowing references from satisfied customers who’ve used their services. If this is lacking then alarm bells should start ringing.
The best answer to listen for:
They should have lots of sensational reviews, and you should hear passion and love coming from their customers.
Read our fanatic fans explaining why they love the Aviva training program and what it has done for their businesses.
Why it’s important…
Experience counts! Watch out for fly-by-night trainers or trainers with pretty websites but not enough training experience.
The best answer to listen for:
Look for companies who have experience training tens of thousands of new business owners. Finding a company with lots of experience is best. Look for reviews from people who’ve trained with the company years ago—are they still successful in spray tanning? During our 11 years of training we have really learned a lot of valuable ways to improve our classes to maximize their effectiveness, and you benefit from all of that experience with the fastest startup program in the world.
Why it’s important…
Some companies don’t get enough students to support training in multiple cities, or maybe only run classes once a year. Running training classes is an expensive endeavor. Any company that runs lots of training classes, especially multiple sessions every weekend, in multiple different cities in both the US and Canada, must have a very high success rate to sustain the classes. And that is a sure-fire indicator that their classes work.
The best answer to listen for:
Look for companies that train at least a few classes per month, in at least 10 locations. Ideally, close to your location. For example, here at Aviva we run training in more than 20 locations in North America, usually 2-4 every weekend.
Why it’s important…
The answer is a great indicator as to how successful you’ll be. A training company can only grow a big training department if their training actually delivers success. The more their success, the more classes & locations they’ll teach, and therefore the more trainers they’ll need.
The best answer to listen for:
At Aviva, we have 11 master certified trainers along with an entire team of support staff dedicated to helping you get your business started. Each has incredible amounts of industry experience and undergoes ongoing advanced training to remain at the peak of their performance.
Why it’s important…
A proven success system needs to cover WAY more than technique! For example, solutions, equipment, and marketing. Look for proven systems that have worked over and over for many different people in different locations–from small towns to giant cities.
The best answer to listen for:
Of course we teach technique, equipment, and spray tanning solutions, but these are actually only one part of building a successful business. Successful business requires the perfect blend of marketing, customer service, products, technique, business know-how, and so much more. Our Aviva training is geared to teaching you the entire system you need.
Why it’s important…
Often a “training company” is one person—a sole person. While she may have figured out how to run a single successful spray tanning location, she doesn’t know the success secrets from thousands of salons, spas, and mobile businesses from all over the world know.
Furthermore, she may have just stuck with her business for years until she finally built up enough clients to pay her bills. Now she claims to be able to teach her business model to you, which unfortunately is a “slow-growth” model. You don’t want anything slow—you want the fastest, most proven path to success!
The best answer to listen for:
A company with lots of experience, and a large client base of previous students has the ability to look at many more variables and is better equipped to create a program that works much better for more people.
After 17 years in business working with tens of thousands of customers all over the world, we have bottled up this expertise into the world’s greatest training system.
Our proven plan is designed to get you your first 10 clients in 1-4 weeks, depending on your ambition and effort.
Why it’s important…
Attaining new clients and keeping hard-won clients for life is a key part of building a successful spray tanning business. It’s important that the training company continues to provide support. Keeping up with the most current knowledge of how to compete in an ever changing business environment is easiest with continued support from your training company.
The best answer to listen for:
Aviva offers lifetime support for your business through many forms of media, email, phone, text, livechat and social media! We have usable, inexpensive techniques you can easily roll out to keep your new clients loyal. Call to learn about our training for more specifics.
Why it’s important…
What if you’re going to be competing with other spray tan businesses in your town? In your neighborhood? On the same block?
The best answer to listen for:
We believe that this is such a key part to success that we’ve made it a cornerstone of our training. You’ll complete our training with a very clear, well-honed message on how you are different and better than the competitors in your neighborhood.
Why it’s important…
How did the trainer gain the knowledge she’s teaching? If it came by running her own business, she is severely limited by what she has seen in one single business. If it came by consulting with hundreds of thousands of businesses, they’ll have tons of experience and a much more thorough training system to teach you.
The best answer to listen for:
We have consulted to thousands of spray tanning businesses, of all sizes, from big cities to one stoplight towns, all around the world.
Why it’s important…
We can’t overstate the importance of post-training support. You need a team you can depend on. Do you know that some trainers will actually charge you consulting fees if you want to ask them questions after the training day?!? With most training companies—because they are a one person, sole proprietor company—can only answer questions by email. Or they have a messaging service to take phone messages they will relay to the trainer several days later. You may have already experienced this, when you call the company and there isn’t a live person to speak to. If so, that’s already a very bad sign and you should avoid doing business with them. These training companies have nice websites, but you’re not going to be fooled. Because you’re going to know the but how do you know who you should choose?
Here are questions you can ask to make sure you don’t make a mistake and purchase training that doesn’t have the support you’ll need:
- Who’s going to help me when you have questions after the class?
- What is the experience and knowledge level of the support team?
- What are the support hours? Is it by email only, or text and phone?
- Does your training company actually answer their phone? Does your training company reply to emails?
The best answer to listen for:
Avoid the one-person company. You will need support, make sure to choose a company that excels in support.
We have knowledgeable, trained support staff available who can answer each and every question you have. We are reliable–we answer the phone and reply to emails and texts.
We offer free lifetime support Monday through Friday 9-5 to all of our customers.
Plus you get exclusive member-only access to our private forum with hundreds of spray tanning professionals.
6. How To Avoid the 14 Equipment Rip-Offs
Chapter 6. The 14 rip-offs when it comes to equipment and how to avoid them
Why it’s important…
There are tons of companies trying to take your money and run. The fastest, easiest way to get duped is by buying a cheap, little spray machine on eBay, Amazon, or a discount sunless super store. Heck, they might even throw in some free samples along with your $100-$200 machine. Unfortunately, these machines work only for the home hobby sprayer.
How to avoid this rip-off:
If you are going to spray more than a few times per month, skip them or else you’ll end up throwing them away and buying a new one.
Why it’s important…
Just as it’s possible to spend too little for a spray machine, there’s also such thing as too much. Some companies want to sell you machines for $1,000 or more. Do these machines blow out gold? No! Do they spray any better than a $500 machine? No!!!
How to avoid this rip-off:
Budget in the $300-$700 range for your spray machine. Print out this checklist to be sure you buy the right features for you.
Why it’s important…
The best indicator of a seller’s faith in their machine is the length of their warranty.
How to avoid this rip-off:
Don’t settle for a 12 month warranty when for $20 more you can find a spray machine with a 24 month warranty. Keep looking–they are out there!
Why it’s important…
When your business is dependent on your spray machine working, a failure can be a show stopper. Your income suddenly halts, and your angry clients cancel appointments and leave you. Do you know most sellers of spray machines refer all warranty claims back to the manufacturer they buy from? If you have a problem, you might end up waiting 4-8 weeks to get a replacement from the manufacturer. Don’t let this kill your business!
How to avoid this rip-off:
Ask the seller if they will just ship you a replacement machine if yours fails in the warranty period. If the answer is “no”, don’t buy from them!
Why it’s important…
It is crucial to be able to open the front of the gun to clean out dust, lint, or paper that may fall into the spray tan cup. Cheap spray guns are not serviceable because it would require more parts and thus cost more. This means the gun needs to be thrown away and you’ll have to buy another when the needle gets clogged.
How to avoid this rip-off:
Your shopping list should require a cleanable needle.
Why it’s important…
Cheap machines HAVE to cut corners to get down the price. The most crucial part of the spray gun is the needle—which controls the how fine solution mists onto clients. Many cheap spray guns come with needles made of plastic or brass.
How to avoid this rip-off:
Demand hardened stainless steel. It won’t rust. Or even better, marine-grade or surgical stainless steel–the hardest material.
Why it’s important…
Being able to quickly attach the hose to the air turbine and the spray gun is a necessity, especially if you’re going to add mobile spray tanning to your business. You need the hose to give an airtight seal when connected, and ideally the hose should rotate 360 degrees.
How to avoid this rip-off:
Look for “quick-lock disconnects”, not push-on or screw-on connectors.
Why it’s important…
When you’re spraying a client, you’ll be pulling the hose, bending the hose, even occasionally stepping on the hose. It’s inevitable. If your hose fails, guess what? Your machine and gun are useless and your business grinds to a halt!
How to avoid this rip-off:
Buy a machine with a hose durable enough to withstand abuse.
Why it’s important…
The air turbine is the motor that generates the air. Too little air means the solution will come out as small droplets instead of an even, fine-mist spray.
How to avoid this rip-off:
Come to a class, where you’ll get to test machines and learn how much air you need to achieve a perfect spray tan.
Why it’s important…
The #1 reason people are disappointed by their inexpensive spray equipment is that the turbine dies way too early, sometimes in the first few months of use. Most machines are simply not rated for the rigors of professional, continuous use.
How to avoid this rip-off:
As you grow your business to doing multiple spray tans per day, especially back-to-back, you need a reliable spray machine. The last thing you want is to cancel appointments and lose money because your spray machine dies unexpectedly. Be careful about saving money on the turbine of your spray system. Come to a training class to learn how to choose a machine that’s professional grade.
Why it’s important…
The job of a filter in the air turbine is to sift out any solution sucked up by the spray machine before it gets into the motor, coating it with thick, sticky solution and dramatically shortening the engine life. Remarkably, many cheap machines have no filter at all, or just a tiny flimsy piece of fabric that resembles a micro bikini bottom. Don’t buy it!
How to avoid this rip-off:
Only buy a machine with a thick, durable filter that’s easy to remove and clean.
Why it’s important…
Several spray machines on the market are shiny pink or gold. It won’t take long before they show every dent, scratch, and smudge (especially when you do mobile tanning and throw your machine in the trunk of your car!) And only black machines will hide the brown solution that land on it. You’ll be constantly annoyed cleaning your pretty gold solution so it doesn’t look dingy.
How to avoid this rip-off:
Only buy black machines—flat black (not shiny) so your clients won’t notice the wear and tear.
Why it’s important…
There will come a time (or many) where your spray machine seems to be on the fritz. It might just be user error on your part, or it could be a real problem, but you need help and you need it before your next client strolls in within the next few minutes. Does the machine seller know how to service or troubleshoot the equipment?
How to avoid this rip-off:
Don’t buy from an online store or Amazon that doesn’t have live operators who know how to set up & troubleshoot the equipment.
Why it’s important…
What if you just have a few questions about cleaning the spray gun? Cleaning the filter? Your gun stops spraying solution?
How to avoid this rip-off:
Only buy from companies with self-help videos. This demonstrates that they use, know, and understand the features of the machine.
7. Avoid the top 7 reasons businesses fail
Chapter 7. The top 7 reasons untrained sunless business fail, and how you’ll avoid them by training with the Aviva system
How to avoid it!
Seek out resources before you even begin. Look for programs, schools, onsite and online that can provide you with the best information.
How to avoid it!
There isn’t a need to recreate the wheel and try and figure it out on your own through trial-and-error. Instead find a proven system that works!
How to avoid it!
Ultimately a large reason for opening a business is to make a profit. Having as much information as you can about what to expect can largely impact and maximize your profit.
How to avoid it!
Spraying can be done two ways, using artistry or using a system. Artistry requires intense focus, natural skill, and tons of training to perfect.
Instead we’ll teach you a system. Reliable, consistent, methodically planned out so it requires no artistic skill. Follow it every time with every client and your clients get the most flawless tans of their lives!
How to avoid it!
There’s no need to fret or guess what’s right. There are programs designed to show you how to market as good or better than any of your competitors. Reputable training companies should be able to explain how their programs will help you solve this.
How to avoid it!
Not knowing the right things to do can result in taking so long to make money that someone ends up giving up. This won’t happen to you when you choose the right training.
How to avoid it!
The right training is going to reveal everything you need to know so you don’t have these worries. Remember to look for training programs that are MORE than a one-day class. There’s too much to learn all in one day.
Ask us about our Aviva training system, the most proven business success program in the world.
